The $39 Bottle and Your Almost Love Life 💔🍷
This one’s going to sting a little (but it’ll make sense)…
You’re sitting across the table — first date.
You’re nervous. Real nervous.
“You’re kidding me — I forgot to shave that little patch on my chin.”
“I knew I should’ve worn the black shirt — the bad boy one. I’m not a nice guy, remember?”
The waiter hands over the wine list. Three bottles:
- $18 – Looks cheap (I’d get this for myself)
- $39 – Smart choice (I look wealthy, but not stupid)
- $120 – No way (we literally matched on Hinge yesterday)
You don’t want to come off stingy.
But you’re not trying to look like you’re trying too hard either.
So you go with the middle one — just like most people do.
Because it feels Safe. Smart. Balanced.
🍷 What This Has to Do With Business
That same psychology? It’s exactly how people choose services and offers, too.
If you only give them one option, they’ll compare you to every other business.
But if you give them three…
Now they’re comparing your offers to each other.
You’ve reframed the conversation.
You’ve positioned the value.
You’ve taken back control.
🧠How to Build Your “Wine List” (Offer Stack)
🍷 $18 Bottle
The Foot-in-the-Door Offer
The “why not.”
🍷 $39 Bottle
The Core Offer
Your sweet spot.
🍷 $120 Bottle
The Premium Upsell
The big move.
đź’ˇ Quick Tip:
Your pricing isn’t the problem — your positioning is.