Why Social Media Is the Next Gold Rush for Businesses
(Yes, really.)
The Big Shift
Think about it. Your customers spend hours every day scrolling, watching, liking, and sharing.
Around 77.9% of Australians (about 20.9 million people) are active on social media.
Even more powerful, they now use social platforms not just to connect, but to discover brands and decide who to buy from.
If you run a café, salon, dental practice, or tradie business and you’re not using social media properly, you’re sitting on a gold mine you haven’t started digging.
1. Massive Reach at a Low Cost
Why this matters:
Social media gives local businesses exposure that used to cost thousands. Now, anyone can get in front of a local audience for the price of a coffee.
- Most Australians are already online and on social media.
- Ads can be targeted directly to people in your postcode, age range, or interest group.
- You don’t need a huge ad budget to see results.
Quick stat:
Social ad spend in Australia is expected to reach over 7.5 billion AUD by 2025. The opportunity is only getting bigger.
2. People Discover Businesses on Social Media
It used to be that people searched on Google when they needed something. Now they scroll.
Over 58% of Australians say they use social media to research brands or services.
Real-world examples:
- A salon posts a before and after video of a haircut on Instagram Stories.
- A café shares a short TikTok clip of their new seasonal drink.
- A tradie films a quick video showing a finished job with text saying “Same day call-out Brisbane.”
That’s how customers find you before they even open Google
3. Build Trust, Reputation and Local Credibility
Your social media isn’t just for marketing. It’s your online reputation.
People trust what they can see, and social media gives you a platform to show your work, your results, and your customers.
What you can do:
- Post customer testimonials or short clips from happy clients.
- Show your team in action.
- Go behind the scenes of your day-to-day work.
When locals see you consistently posting real content, they start recognising your name. They trust you more and are more likely to buy from you.
4. Cost-Effective Marketing You Control
Social media gives you full control over your marketing. You can test, tweak, and track everything.
- Start with a $5 or $10 daily ad budget to reach your ideal audience.
- Use analytics to see what posts get attention and engagement.
- Double down on what works and stop wasting money on what doesn’t.
Pro tip:
Set one clear goal, like “Book two extra clients next week” or “Get ten new followers from my suburb.” Focus all your content around that one goal.
5. Where to Focus in 2025
The social media landscape in Australia is shifting fast.
Here’s what’s working right now:
- Short-form video is king. Reels and TikToks dominate attention spans.
- Mobile-first content wins. Most Aussies use social media on their phones.
- Choose two platforms and do them well. Don’t try to post everywhere.
- Facebook still drives local community engagement.
- Instagram and TikTok are perfect for visual storytelling.
LinkedIn works for professional services like accountants or dental clinics.
Wrapping It Up
Social media really is the next gold rush for businesses.
Attention is the new currency, and right now, it’s still affordable to buy.
For Aussie service businesses, the winning strategy is simple:
- Pick your platform.
- Post consistently.
- Engage with your audience.
- Keep improving each week.
Before long, your local brand starts becoming a household name online.
Ready to strike gold with your social media?
Book a free strategy call with Involved Marketing.
We’ll help you find the right platforms, create a simple content plan, and start turning followers into customers.
