How a Leading Brisbane Dental Clinic Increased Call Volume by 50% and Attracted More High-Value Patients
A boutique dental clinic in Brisbane City partnered with Involved Marketing to dominate local search, attract walk-ins, and reach more quality patients.
A partnership between Involved Marketing × Queen & Albert Dental
Client
Overview
Queen & Albert Dental is a leading boutique dental clinic in Brisbane City, led by Dr Kristina Cain. Known for their personalised care and attention to detail, they’ve built a well-established brand based on taking time with every patient.
Located on Level 10 in Queen & Albert Tower, they have a beautiful clinic and an experienced team dedicated to delivering exceptional patient experiences.
The Challenge
The challenge was straightforward: Queen & Albert Dental wasn’t getting enough new patient bookings. Despite their reputation and quality of care,
they weren’t showing up in local search results. Sitting at position #14 on Google Maps meant only 4% of potential patients ever saw their listing.
They hired Involved Marketing to increase lead flow and focus on what actually matters: being found by the right people at the right time.
Our Approach
We rebuilt their local presence from the ground up, focusing on what would actually move the needle: rankings, trust, and making it easy for patients to reach them.
We Made Them Impossible to Miss
We rebuilt their Google Business Profile from scratch — better photos, clearer service descriptions, and optimised for the exact searches their ideal patients were using.
Within 60 days, they jumped from #14 to the Top 3 for “Dentist Brisbane City.”
Narrowed Their Strategy to Brisbane City
Instead of casting a wide net across all of Brisbane, we focused specifically on Brisbane City. This brought in higher-converting patients who were actually in the area — not someone searching from the other side of town who would never make the trip.
Built Trust Through Reviews
With more people finding them through Google reviews, Queen & Albert’s reputation started doing the heavy lifting. Higher-quality patients were coming through, leading to higher-ticket purchases and better long-term relationships.
Calls Started Rolling In
Call volume increased by 50%, with the practice now averaging 30 new calls per month directly from their Google Maps listing.
Walk-Ins and Direction Requests Surged
Direction requests jumped from 13 to 71 — even though they’re on Level 10. People searching “dentist near me” while in the CBD were finding them and making the trip.
A New Patient Offer That Actually Stood Out
We analysed nearby practices, built a new patient special that was genuinely compelling, and rolled it out across all platforms to attract first-time visitors.
Social Media That Builds Trust
We set up consistent Facebook and Instagram posting so the clinic looked active and trustworthy when potential patients checked them out online.
Highly Targeted Google Ads
We launched a focused Google Ads campaign targeting people actively searching for a dentist in Brisbane City — and sent them straight to a simple, conversion-focused booking page.
The Results
Queen & Albert Dental went from barely showing up in search to being one of the first clinics people see when searching for a dentist in Brisbane City.
Within 60 days
#14
#3
Google Maps Ranking Position
New calls per month
30+ /month
Monthly Calls
Increased Traffic
+50%
Call Volume Increase
Consistent Posting
21
61
Google Reviews
Modern Logo & Mascot
13
71
Direction Requests
365-day period
+18,500
Google Business Views
Epic is an understatement
“We’ve been working with the team at Involved Marketing, and it’s been such a fantastic experience. They are professional, creative, and genuinely committed to helping our business thrive. Involved always offers fresh ideas, communicates effectively, and makes everything easy from start to finish. Highly recommend Involved Marketing!”
Dr Kristina Cain
Queen & Albert Dental Brisbane City
Ready to Show Up Where Your Customers Are Actually Looking?
We helped Queen & Albert Dental move into the Top 3 on Google Maps and increase calls by 50%. Book your free audit this month and see where your business could rank.
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