Salon Marketing Australia
How Brazilian Butterfly Doubled New Customers Across 22 Salons
A national iconic beauty leader transforms scattered marketing into a predictable growth engine
A partnership with Involved Marketing & Phorest Australia
Client
Overview
Brazilian Butterfly is Australia’s leading salon brand specializing in waxing, tanning, and skin treatments across 22 locations in multiple states. With a reputation built on quality service and a loyal customer base, they’re a household name in the beauty industry.
But when they came to us, that reputation wasn’t translating into revenue anymore — and they didn’t know why.
The Challenge
Brazilian Butterfly had hit a wall. Revenue was dropping across the business, but the cause was invisible. They had multiple agencies running different parts of their marketing with zero visibility into what was actually working. Their tracking was broken, their booking system was leaking customers, and their campaigns were generic and unfocused.
The brief was simple: Find the revenue leak. Fix it. Then scale.
They needed a marketing partner who could diagnose the problem, move fast, and deliver measurable results across 22 locations nationwide.
Our Multi Location Salon Marketing Strategy
We didn’t just patch the problem — we rebuilt their entire marketing infrastructure from the ground up.
Marketing Blueprint & Revenue Detective Work
We started by auditing everything: Google Ads, Meta accounts, the website, and in-store performance. Within weeks, we uncovered the culprit — their manual booking system had only a 10% conversion rate. Nine out of ten people who tried to book an appointment were abandoning the process.
Tracking Rebuild
Fixed broken conversion tracking across Google Ads, Meta, and the website — giving the team real-time visibility and accountability for every dollar spent.
Phorest Integration
Rolled out a seamless booking system across all 22 salons, connecting their full client database and dramatically reducing drop-offs at every stage of the customer journey.
Evergreen Offers
Brazilian Butterfly had static, outdated promotions that weren’t driving action. We created an entire deck of always-on evergreen offers tailored for both male and female audiences. These offers now run profitably year-round, ensuring consistent performance without constant campaign resets.
Client Reactivation — Money on the Table
When you already have a customer base, the biggest opportunity is re-engagement. We integrated and launched multiple email and SMS campaigns through Phorest to increase repeat bookings and cross-service uptake. Some of these campaigns generated more than $70,000 in revenue, proving that reactivation can be a major profit driver.
Paid Media Expansion
The previous ad account was generic and structured in a way that could not be scalable for this unqiue business. We built highly targeted campaigns around the most profitable services and created individual campaigns for every clinic across the country — leading to stronger conversion rates and better allocation of budgets so that there was no wastage.
Consistent Brand Presence
To tie it all together, we built a repurposable content calendar. Every new offer now flows seamlessly through the website, Facebook, Google Business, email, and SMS — ensuring predictable, scalable growth across every channel.
The Results
Brazilian Butterfly went from scattered to scalable — with clarity, consistency, and measurable results over 12 months.
79% Improvement
+275% Growth
Consistent Posting
Modern Logo & Mascot
Via Google Ads
Consistent Posting
Modern Logo & Mascot
Via Google Ads
Consistent Posting
Modern Logo & Mascot
Via Google Ads
Brand Visibility & Social Reach
Most agencies chase vanity metrics that don’t grow your business. We take a different approach: senior strategists from day one, custom action plans, and a focus on leads that convert. Marketing isn’t broken — it just needs to be done right.
Facebook Audience
Growth
Now at 14.57K followers, building stronger community engagement
across all local pages.
Facebook Reach & Impressions:
Over 1.09 million views generated
from paid and organic campaigns.
Google Business Profile Visibility
38.21K searches and views, driving consistent local discovery and high-
intent traffic to each salon location.
their determination to deliver results is truly exceptional.
We have been collaborating with Involved for several years, and their determination to deliver results is truly exceptional. Involved and their dedicated team approach our business as if it were their own, bringing remarkable passion and commitment to every step of the process. A huge thank you to the entire team for everything you do!
Latesha Foote- Operations Manager
Frequently Asked Questions
How much does salon marketing cost?
It depends on how many locations you have and which channels you need. For multi location brands, one partner running ads, Google profiles and booking tracking together is usually far more cost effective than several agencies each running one piece.
How do you market a salon brand with many locations?
We build individual campaigns for every location, focused on its most profitable services, all inside one national structure. That is how Brazilian Butterfly grew bookings 104% year on year across 22 salons.
Can you track bookings from marketing back to each salon?
Yes. We connect advertising to the booking system so every campaign can be measured on real bookings, not clicks. For Brazilian Butterfly we worked alongside Phorest to fix a broken booking flow in three weeks.
How fast can a salon brand see results?
Fixing tracking and booking leaks can show results within weeks. Growing new customers at scale builds over a few months as campaigns are refined location by location.
Do you work with single location salons too?
Yes. The same principles apply to one salon or twenty two: understand the business first, then build a clear plan that brings in new customers and keeps them coming back. See more client results or get in touch.
Ready to Bring Structure and Scale to Your Salon Marketing?
We helped Brazilian Butterfly turn chaos into clarity and double their national growth — all in 12 months.
Read our practical tips & strategies to help you scale.
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