How Cool Tech Air Conditioning Jumped to #3 on Google, Grew Reviews by 275%, and Became Newcastle's Most Visible Air Conditioning Brand
A partnership with Involved Marketing
Client
Overview
Cool Tech Air Conditioning is a family-run business based in Newcastle, owned by Joel and Yaz. Over 10+ years, they’ve built a solid reputation across Lake Macquarie and the Hunter region as an official Fujitsu Air Conditioning supplier. They deliver quality work — they just needed their online presence to match.
The Challenge
Joel and Yaz were busy running a quality business, but their marketing had taken a back seat. Their Google Business profile sat at position #14. Their website was dated. Social media was inconsistent. They had 24 five-star reviews — good, but not enough to stand out. They had the foundations of a market leader. They just needed the right marketing strategy.
Our Approach
Joel and Yaz trusted us to handle their marketing while they focused on their customers. Here’s what we did:
Google Business Optimisation
Brand Refresh
Google Ads
Launched targeted Google Ads campaigns co-branded with Fujitsu to capture high-intent customers ready to book.
Social Media
Website Redesign
Review Strategy
The Results
Cool Tech went from well-kept secret to visible market leader.
79% Improvement
#14
#3
Google Ranking
+275% Growth
24
90+
Five-Star Reviews
Increased Traffic
+50%
Consistent Posting
2x Weekly
Social Media Presence
Modern Logo & Mascot
Fresh
Brand Identity
Via Google Ads
Daily
Epic is an understatement
EPIC IS AN UNDERSTATEMENT!!
The service provided by Involved Marketing has been exceptional. If you are seeking a marketing team that consistently exceeds expectations, I highly recommend contacting them. We have been in business for over 10 years and previously felt like just another number with other marketing services. Jansen, however, treats our business with genuine care and dedication, as if it were his own. I cannot recommend Involved Marketing enough
Yaz & Joel
Cool Tech Ait Conditioning
Ready to Grow Your Business?
Cool Tech had the quality — they just needed the marketing to match. We treated their business like our own, and the results speak for themselves.
Read our practical tips & strategies to help you scale.
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