Air Conditioning Marketing Australia
How Cool Tech Doubled Revenue and Jumped From #14 to #3 on Google
A partnership with Involved Marketing
Client
Overview
Cool Tech Air Conditioning is a family-run business based in Newcastle, owned by Joel and Yaz. Over 10+ years, they’ve built a solid reputation across Lake Macquarie and the Hunter region as an official Fujitsu Air Conditioning supplier. They deliver quality work — they just needed their online presence to match.
The Challenge
Joel and Yaz were busy running a quality business, but their marketing had taken a back seat. Their Google Business profile sat at position #14. Their website was dated. Social media was inconsistent. They had 24 five-star reviews — good, but not enough to stand out. They had the foundations of a market leader. They just needed the right marketing strategy.
Our Air Conditioning Marketing Strategy
Joel and Yaz trusted us to handle their marketing while they focused on their customers. Here’s what we did:
Google Business Optimisation
Brand Refresh
Google Ads
Launched targeted Google Ads campaigns co-branded with Fujitsu to capture high-intent customers ready to book.
Social Media
Website Redesign
Review Strategy
The Results
Cool Tech went from well-kept secret to visible market leader.
79% Improvement
#14
#3
Google Ranking
+275% Growth
24
90+
Five-Star Reviews
Increased Traffic
+50%
Consistent Posting
2x Weekly
Social Media Presence
Modern Logo & Mascot
Fresh
Brand Identity
Via Google Ads
Daily
Epic is an understatement
EPIC IS AN UNDERSTATEMENT!!
The service provided by Involved Marketing has been exceptional. If you are seeking a marketing team that consistently exceeds expectations, I highly recommend contacting them. We have been in business for over 10 years and previously felt like just another number with other marketing services. Jansen, however, treats our business with genuine care and dedication, as if it were his own. I cannot recommend Involved Marketing enough
Yaz & Joel
Cool Tech Ait Conditioning
Frequently Asked Questions
How much does marketing for an air conditioning business cost?
It depends on what you need. Google Business Profile work and local SEO usually cost less than running paid ads, and a full system that covers your website, Google profile, ads and reviews is often better value than buying each piece from a different provider. We scope it after we understand how your business runs.
How long does it take to rank higher on Google Maps?
Most local businesses see real movement within two to three months of consistent Google Business Profile work, fresh reviews and local content. Cool Tech moved from position #14 to #3 in Newcastle.
What matters most in air conditioning marketing?
Showing up in the local map pack, strong recent reviews, a fast mobile friendly website with clear quote buttons, and ads timed for the summer and winter demand spikes.
Do Google reviews really make a difference?
Yes. Reviews are one of the strongest local ranking signals and the first thing homeowners check before they call. Cool Tech grew their reviews by 275%, which played a big part in their ranking jump.
Can you help air conditioning businesses outside Newcastle?
Yes. We work with trade and home service businesses right across Australia. The same approach applies anywhere: understand the business first, then build a plan around the suburbs and jobs that make you the most money. See more client results or get in touch.
Ready to Grow Your Air Conditioning Business?
Cool Tech had the quality — they just needed the marketing to match. We treated their business like our own, and the results speak for themselves.
Read our practical no BS tips & strategies to help you scale.
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