Car Rental Marketing Australia
How We Cut Economy Rental Cars' Lead Costs by 72% in Under 60 Days
A long-standing Gold Coast car rental company partnered with Involved Marketing to modernize their website, improve local visibility, and turn Google Ads into a high-performing lead engine.
A partnership with Involved Marketing & Phorest Australia
Client
Overview
Economy Rental Cars is one of the Gold Coast’s largest, best-reviewed, and longest-running privately owned car rental companies.
While most competitors have become large, corporate operations, Economy prides itself on being the complete opposite offering personalised, friendly, and transparent service that puts people before policies.
With a prime location near the Gold Coast Airport and a loyal base of returning customers, their reputation has been built on reliability and genuine connection.
The Challenge
Despite their strong local presence, Economy’s marketing had hit a wall. Stale Google Ads pushed enquiry costs to $100–$120, and conversions flatlined.
Their website wasn’t converting traffic effectively. They came to Involved Marketing looking for a proactive partner who could help them generate
more high-quality leads, lower their cost per booking, and provide visibility into what was actually working.
Our Car Rental Marketing Strategy
We began by analysing every step of their customer journey — from the moment someone searched to how they booked, where they booked from, and what made them choose Economy over competitors. We then conducted a deep dive into major competitors to identify what could make Economy stand out.
Website Redesign
We redesigned their existing website with a cleaner layout, removing unnecessary fluff and putting what users actually wanted front and center — particularly on mobile.
Laser Targeting
With people searching for car rentals all around the world, we needed to be specific about who we wanted to target and what geographical areas they were searching from. We identified a particular area with high search demand and focused our efforts there.
Google Business Optimisation
We rebuilt their Google Business Profile, moving them from #8 to #2 for “Gold Coast airport car hire” (1,900 searches/month). This increased monthly calls from 50 to 130.
High-Converting Google Ads
We completely rebuilt their Google Ads campaign, creating highly targeted ads designed to generate as many high-quality leads as possible. Every single ad was uniquely crafted and directed to the improved website.
Social Media Presence
We supported their paid search with a renewed social media strategy, helping them show up consistently on Facebook and Instagram. This reinforced trust, improved awareness, and built long-term engagement with both locals and travellers.
Continuous Growth
With the basics set, we tested and tweaked every month—always aiming for more leads at a lower cost.
The Results
Economy Rental Cars went from wondering when their next lead would come in to having a predictable marketing system that can be turned up or down
based on demand.
79% Improvement
$90
$24
Lead Cost
+275% Growth
9%
18%
Convention Rate
Monthy Call Volume
50
130
Google Business Calls
Via Google Ads
#8
#3
Google Ranking
Absolutely the real thing
Absolutely the real thing. Produces the results with no B S. Highly recommend and we have seen improvements straight away
Ian Webster, Owner
Economy Rental Cars
Frequently Asked Questions
How much does car rental marketing cost?
It depends on your market and goals. Most rental businesses need well structured Google Ads, a website that turns visitors into bookings and a strong Google Business Profile. We scope the right mix after we understand your fleet, locations and busiest seasons.
How quickly can Google Ads lower my cost per lead?
Paid campaigns can improve within weeks once they are rebuilt properly. Economy Rental Cars cut their lead cost by 72% in under 60 days.
Do I need to spend more on ads to get more bookings?
Not always. Economy got more quality bookings without increasing ad spend. We rebuilt their campaigns around search intent and fixed the website so more visitors actually booked.
What matters most in car rental marketing?
Showing up when travellers search near airports and holiday spots, ads matched to what people are actually searching for, a fast mobile booking experience and a Google profile that makes it easy to call.
Can you help rental businesses outside the Gold Coast?
Yes. We work with service businesses across Australia. The approach is the same everywhere: learn how the business makes money, then build the plan around it. See more client results or get in touch.
Ready to Get More Bookings for Your Car Rental Business?
We helped Economy Rental Cars reduce their lead cost by 72%, improve conversions, and dominate local search results — now it’s your turn.
Read our practical no BS tips & strategies to help you scale.
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