Barbershop Marketing Australia
How Peaky Barbers Claimed #1 on Google Maps in Woolloongabba and Added $5,000 a Month
From a one-shop Brisbane barbershop with a marketing setup that was “fine” — to
Woolloongabba’s most-booked chair, six barbers deep, and eyeing new locations across Brisbane and Australia.
A partnership with Involved Marketing + G Media + Peaky Barbers
Client
Overview
Peaky Barbers is Woolloongabba’s premium men’s barbershop, tucked into the Aria Apartments on Logan Rd. They’ve spent years building a loyal Brisbane following on sharp cuts and good chat. Sharp cuts. Honest service. Zero rush. No corporate chains. No franchise-feel. Just barbers who actually care what your hair does on Monday morning.
Walk in for a 30-minute Gentleman’s cut, walk out feeling calmer, sharper, and ready for the
week.
The Challenge
Peaky already had a marketing provider. The work wasn’t bad — it just wasn’t moving the needle. Bookings were steady, but growth had plateaued. Three full-time barbers, decent foot traffic, no real engine driving new revenue.
Their customer database was sitting on years of past clients with no system in place to bring them back. Every month, money was walking past the till. They needed a partner who’d look at the whole business — not just the ad account — and find the wins their last setup had missed.
Our Barbershop Marketing Strategy
We started with the business, not the platform. Before touching ad spend, we looked at where the easiest wins lived — and the answer was sitting in their CRM all along.
Understood the Business First
We mapped the customer journey from first cut to repeat booking. The average Peaky customer comes back 6 to 8 times a year. One new client isn’t worth $65 — they’re worth
hundreds. We built the strategy around customer lifetime value, not single bookings.
Reactivate The Existing Database
We activated their CRM and built an SMS + email reactivation engine. Within weeks, lapsed customers were rebooking. $5,000/month in revenue — pulled out of customer data that was already sitting there.
Locked Down The Map Pack
We tightened up the Google Business Profile, the reviews flow, and the local SEO signals. Peaky now holds the #1 spot in the Woolloongabba map pack for the searches that matter — “barber near me,” “Brisbane barber,” and everything in between.
Build a Meta Ads Engine (with G Media)
We partnered with G Media to repurpose Peaky’s best-performing organic content into paid Meta ads. The result: $6 leads through Facebook, consistent walk-ins, and a steady drip of new clients into the chair.
Organic Content That Compounds
G Media handled the content. We handled the strategy and distribution. The Instagram account now pulls 150,000+ views every single month — and every reel, cut shot, and story feeds the funnel.
Whats Next: Multi-Location Expansion
With one shop at capacity and six barbers full-time, Peaky’s now planning new locations across Brisbane and Australia. We’re building the playbook to scale the model — same quality, new postcodes.
The Results
A barbershop that was ticking along is now Brisbane’s most booked-out chair, with double the team, top map-pack ranking, and a database that prints revenue every month.
Google Maps, Woolloongabba
CRM Reactivation Revenue
Instagram Reach
Team Growth
Facebook Ads
Business-level wins:
Doubled the barber team without dropping cut quality
Currently hiring more barbers to keep up with demand
Planning expansion into new Brisbane locations and beyond
Owner now focused on scaling the business, not chasing bookings
Client Testimonial
Client Testimonial
“Jansen and his team have helped our business grow drastically since using Involved as our marketing team. From easy communication to figuring out a plan and updating you every step of the way, I can’t recommend Involved more than enough.”
Manager, Peaky Barbers
Frequently Asked Questions
How much does barbershop marketing cost?
It depends on what you need. Most barbershops get the biggest wins from Google Maps ranking, reviews and reactivating past customers, which costs far less than heavy ad spend. We scope it once we understand your shop.
What is database reactivation?
It means reaching out to past customers who have not booked in a while with a timely offer or reminder. Peaky Barbers added $5,000 a month in revenue from customers they already had.
How do you get a barbershop to #1 on Google Maps?
A fully optimised Google Business Profile, a steady flow of genuine reviews, regular photos and posts, and consistent local signals. Peaky Barbers reached #1 in Woolloongabba.
Does Instagram really bring in bookings for barbers?
Yes, when the content is good and posted consistently. With quality video from our production partners, Peaky Barbers reached 150,000+ monthly views, which kept chairs full.
Do you work with barbershops outside Brisbane?
Yes. We work with service businesses across Australia. The approach is the same: understand the shop first, then build a plan around it. See more client results or get in touch.
Ready to Own the Map Pack and Grow Your Barbershop?
We helped Peaky Barbers hit #1 on Google Maps in Woolloongabba, reactivate $5,000/month from their existing database, and rack up 150,000+ Instagram views every month. Now it’s your turn.We helped Shaun’s Moves grow revenue by 87%, triple their fleet, and stay booked out year-round — now it’s your turn.
Read our practical no BS tips & strategies to help you scale.
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