How We Put Rack City Pool Hall in Front of 200,000+ Brisbane Locals Every Month, Took Them to #1 on Google, and Built a Booking Funnel From the Ground Up
A Japanese-themed pool hall and bar on Brisbane’s southside went from “best-kept secret” to one of the city’s most-seen venues — in 12 months.
A partnership with Involved Marketing, GMEDIA and OpenTable
Client
Overview
Rack City Pool Hall & Bar is a Japanese-themed venue on Kessels Road, MacGregor — Brisbane’s southside. Eleven regulation-size pool tables. Premium cues. Sapporo on tap. Cocktails. Hot food. Open late, seven days. It’s not your average pool hall. It’s a licensed bar, a function space, a date-night spot, and a hang for mates — all under one roof. No sticky carpets. No tired tables. No “sports bar” vibe. Just a venue Brisbane actually wants to spend a night in.
Stop thinking. Start sinking
The Challenge
When Jimmy and his partner came to us, Rack City had a brand awareness problem — not a business problem. The venue was great. The product was great. Nobody outside the southside knew it existed. Zero Facebook ads. No booking system on the website. No way to tie traffic to bookings. They were busy on weekends and quiet mid-week — and every bit of demand they could’ve captured was walking past the door.
They needed a partner who could put Rack City in front of all of Brisbane, tell the full story (bar, events, functions — not just pool), and build the system to capture every booking that came in
Our Approach
We started with the business, not the platform.
Understood the Business First
We mapped what actually made Rack City different from every other pool hall in Brisbane — it’s not the tables, it’s the venue: the Japanese theme, the cocktails, the food, the late hours, the function space. That became the story we’d tell.
Built the Trust Foundation — GBP & Google Reviews
Rebuilt the Google Business Profile from the ground up. Worked on review generation. Got Rack City ranking #1 on Google for “pool hall Brisbane” — the most valuable search term in the category.
Tracked Every Single Booking
Set up full conversion tracking from ad → click → booking. This is the part most agencies skip. Now every dollar of spend ties to a real, attributable booking.
Fixed The Website + Booking Capture
Upgraded the website to actually convert. Integrated OpenTable so every visitor could book a table in two clicks. Before this, traffic had nowhere to go.
Launched Meta Ads From Zero
They had no ads running. We partnered with GMEDIA in Brisbane to produce the creative — high-end video and photography that actually showed the venue at its best. We launched 60+ creative variations across UGC, cinematic video, and static images. Top videos are now pulling 13,000–17,000+ link clicks each at $0.10–$0.14 per click. Best-performing campaigns deliver bookings at $5.75 each.
Whats Next: Google Ads + Functions
Next phase: layering Google Ads to capture bottom-of-funnel “book a pool table near me” searches, plus a dedicated function/group bookings campaign stream.
The Results
From a quiet southside venue to one of Brisbane’s most-seen pool halls — in 12 months.
Monthly Brisbane Reach
Fully Integrated OpenTable + Conversion Tracking
CRM Reactivation Revenue
Top Meta Campaign
across top creatives at $0.10–$0.14 per click
Business-level wins:
Brand visibility across all of Brisbane — not just the southside
Function and group booking enquiries up
Mid-week traffic lifted
Owners can now see exactly which ads drive which bookings
A second business owned by the same team has come on as an Involved client
Client Testimonial
Client Testimonial
“I have 2 businesses with the team at Involved and they are great to deal with! Very good marketing strategies with clear execution plans. Highly recommend.”
Rack City Pool Hall & Bar
Ready To Put Your Venue in Front of Brisbane?
200,000+ monthly views. #1 Google rankings. A tracked booking system that ties every dollar of ad spend to a real booking on the table. Now it’s your turn
Read our practical no BS tips & strategies to help you scale.
Sign up to Our Newsletter
Your email is stored securely and used only to send updates. We never share your data with anyone.