How We Helped Shaun’s Moves Grow Revenue by 87%, Triple Their Fleet, and Stay Booked Out While the Rest of the Industry Was Quiet
A family-run Gold Coast removalist that had never run Google Ads — now booked out
across Brisbane, the Gold Coast, Tweed Heads, and the Northern Rivers.
A partnership with Involved Marketing
Client
Overview
Shaun’s Moves is a family-run removalist on the Gold Coast. Started by Shaun with one truck, one dream, and one belief — moving shouldn’t be the most stressful day of your life.
15+ years in the industry. Family-first values. The opposite of corporate.
When his team walks into your home, you feel it.
The Challenge
Shaun had never run Google Ads. He’d been burned by marketing agency after marketing agency — none of them took the time to understand how a removalist business actually works.
The result? Inconsistent leads. Trucks sitting idle. A reputation bigger than the marketing supporting it.
He needed a partner who’d dig into the business first — not just throw ads at the wall
Our Approach
We started with the business, not the platform.
Understood the Business First
Mapped the customer journey. Found the most profitable jobs, suburbs, and seasons. Built a strategy around what actually made Shaun’s Moves different — before touching a single ad.
Doubled Down on Google Reviews
In removals, trust = bookings. We built a system that took Shaun from 60 reviews to 450+ — almost all 5-star. Now one of the most-reviewed movers in the region.
Built a High-Converting Website
Stripped the fluff. Built a fast-loading site with real photos, real reviews, and clear quote forms. Dedicated landing pages for every service and location
Launched Targeted Google Ads
Laser-focused on the suburbs and searches that actually convert. Lead cost dropped from $120 to $50. Quality went up at the same time.
Built a Social Media Presence
Consistent content across Facebook and Instagram. By the time locals needed a mover, Shaun’s Moves was already top of mind.
Scaling Beyond Capacity
The business is now booked out so consistently that capacity — not leads — is the bottleneck. We’re rolling out Meta Ads next, while scaling Google Ads as the fleet grows.
The Results
Shaun’s Moves went from unpredictable weeks to a booking machine that stays busy when the rest of the industry is dead quiet.
Revenue Growth
Decreased by -58%
From 10% → 20%
Monthy Call Volume +300%
Increased by 650%
Ready to Build a Marketing Engine That Actually Grows the Business?
We helped Shaun’s Moves grow revenue by 87%, triple their fleet, and stay booked out year-round — now it’s your turn.
Read our practical no BS tips & strategies to help you scale.
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