Removalist Marketing Australia: How We Helped Shaun's Moves Grow Revenue by 87%
A family-run Gold Coast removalist that had never run Google Ads, now booked out across Brisbane, the Gold Coast, Tweed Heads, and the Northern Rivers.
A partnership with Involved Marketing
↑87%
Revenue
↓58%
Lead Cost
2 → 7
Fleet
450+
Reviews
Client
Overview
Shaun’s Moves is a family-run removalist on the Gold Coast. Started by Shaun with one truck, one dream, and one belief, moving shouldn’t be the most stressful day of your life.
15+ years in the industry. Family-first values. The opposite of corporate.
When his team walks into your home, you feel it.
The Challenge
Shaun had never run Google Ads. He’d been burned by marketing agency after marketing agency, none of them took the time to understand how a removalist business actually works.
The result? Inconsistent leads. Trucks sitting idle. A reputation bigger than the marketing supporting it.
He needed a partner who’d dig into the business first, not just throw ads at the wall
Our Removalist Marketing Strategy
We started with the business, not the platform.
Understood the Business First
Mapped the customer journey. Found the most profitable jobs, suburbs, and seasons. Built a strategy around what actually made Shaun’s Moves different, before touching a single ad.
Doubled Down on Google Reviews
In removals, trust = bookings. We built a system that took Shaun from 60 reviews to 450+, almost all 5-star. Now one of the most-reviewed movers in the region.
Built a High-Converting Website
Stripped the fluff. Built a fast-loading site with real photos, real reviews, and clear quote forms. Dedicated landing pages for every service and location
Launched Targeted Google Ads
Laser-focused on the suburbs and searches that actually convert. Lead cost dropped from $120 to $50. Quality went up at the same time.
Built a Social Media Presence
Consistent content across Facebook and Instagram. By the time locals needed a mover, Shaun’s Moves was already top of mind.
Scaling Beyond Capacity
The business is now booked out so consistently that capacity, not leads, is the bottleneck. We’re rolling out Meta Ads next, while scaling Google Ads as the fleet grows.
The Results
Shaun’s Moves went from unpredictable weeks to a booking machine that stays busy when the rest of the industry is dead quiet.
Revenue Growth
Decreased by -58%
From 10% → 20%
Monthy Call Volume +300%
Increased by 650%
What This Means for Your Removalist Business
Shaun’s story isn’t unique because of luck. It’s what happens when removalist marketing in Australia is built specifically for the moving industry, not adapted from a generic small business template.
Whether you’re a 1-2 truck operator still relying on word of mouth, or a growing fleet ready to scale past your current lead flow, the same principles apply: understand how removalist businesses actually book jobs, build a system around your real customer journey, and measure what matters, booked jobs, not just clicks.
That’s removalist marketing done properly, and it’s exactly what we build for every business we work with.
Client Testimonial
Client Testimonial
Two years with Involved Marketing and the partnership has only gotten stronger. Jansen and his team stay close to the work, adapt fast, and bring ideas I wouldn't have thought of. Easy 10/10.
Frequently Asked Questions
How much does removalist marketing cost?
It depends on scope. A single service like SEO or Google Ads management typically runs from a few hundred to several thousand dollars a month depending on the provider and your market. A full removalist marketing system, website, SEO, AI reception, ads management, and social media combined, is usually more cost-effective than buying each piece separately from different providers.
How long until removalist marketing actually generates leads?
Paid channels like Google and Meta Ads can generate bookings within the first week, since they put you in front of people actively searching for a mover right now. Organic channels like SEO and Google Map ranking take longer, typically 2-3 months to start ranking meaningfully, since Google needs time to trust a new or updated site. Most removalists see the strongest results when both run together: ads for immediate bookings, SEO building a long-term asset underneath.
What's included in a proper removalist marketing strategy?
At minimum: a fast, mobile-friendly website built around how people actually search for movers, local SEO and Google Map ranking, a fast response system for enquiries, and a clear way to track what’s actually converting into booked jobs. More complete systems add paid ads management, social media presence, and review generation, all of which directly moved the needle for Shaun’s Moves.
Do I need to run Google Ads to grow my removalist business?
No, but it significantly speeds up results. Shaun’s Moves saw lead cost drop from $120 to $50 with targeted, suburb-specific Google Ads, proof that with the right targeting, paid ads can get genuinely cheaper over time rather than more expensive, which is the opposite of what most removalists expect from running ads.
How is removalist marketing different from general small business marketing?
Removalists have a distinct customer journey: seasonal demand spikes, suburb and corridor-specific search behaviour (people searching “movers [suburb A] to [suburb B]”), and trust signals that matter more than in most industries, since customers are handing over everything they own. Generic marketing agencies rarely account for any of this, which is why industry-specific strategy, not a template, is what actually moves the numbers.
Ready to Build a Marketing Engine That Actually Grows Your Removalist Business?
We helped Shaun’s Moves grow revenue by 87%, triple their fleet, and stay booked out year-round — now it’s your turn.
Read our practical no BS tips & strategies to help you scale.
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